Own Your Future

Take command and control of the thinking and doing that's core to your operation and drives your competitive advantage. Outsource the rest.

Depending on an organization's life-stage, size and management approach (at a company or department level), “insourcing” or “outsourcing” will drive investment strategy. Is the priority to invest in people and process to build core competencies, thus develop greater consistency and control over core operational elements? Or is the priority to maximize ROI and impact by accessing best-in-class thinking across elements of the expanded marketing mix right NOW?

“Insourcing a business practice requires planning, process, guiding principles and pragmatic support to set people up for success.”

Traditionally, these strategies have been viewed as oppositional. Insourcing being associated with goals of reducing an over-reliance on agencies and agency spend, while taking the time to nurture expertise in-house. Outsourcing being associated with speed and flexibility, acquiring best-in-class expertise for that moment and immediate application for accelerated outcomes.

Resource Reset

However, with the speed of modern business, the steady push for growth and the pace at which leadership and operational structures change viewing these strategies as mutually exclusive can be a mistake. Insourcing doesn’t need to be a long, laborious process if you can leverage universal frameworks that can guide and unify thinking across teams and individuals. Just because you don’t have a specific type of expertise in-house or your people lack the time to think or create doesn’t mean you need to totally abandon organizational ways of working when hiring an agency or consultancy. In fact, having a perspective and point of view, or a “framework for doing” that an external agency can wrap into, can speed internalization and acceptance of ideas created elsewhere. #insourcing #dreamteam #ownyourfuture

Helping to navigate these situations is precisely where migreation can help. Investing internally to own your future only really works if the frameworks, inputs and outputs you use transcend the individual because people leave companies or swap jobs all the time. Change is a reliable constant. So constantly having to re-build the way you think about brands and growth plans slows progress. Similarly, having a universal way of working can be an accelerator not just in onboarding new employees and keeping cross-functional teams moving swiftly along, but also onboarding new agencies and clarifying expected deliverables. Wins all around. And who's not interested in stacking up more W’s these days?!?!