Reci-P’s for Success

Stop unnecessary spin and kick-start positive collaboration to create momentum and spur accomplishment from your teams.

Leading people means providing clarity, context and direction. The problem is that so many books – too many, in fact – have been written around marketing concepts and best practices. Each one positing a new unlock or presenting a shift, twist or riff on an age-old framework. It’s hard to keep up and even harder to chose which ideas are best to use. Now, bring in the agencies. With their jazz hands and mash-ups, sometimes stuff can even get more messed up. And at the end of the day who is left holding the bag? Since shit tends to roll more uphill than down these days, if you’re in a leadership position guess what - it’s you. So, what to do?

If there were easy answers, I wouldn’t have a job and migreation wouldn’t be a thing. One thing I’ve learned long ago is that there will never be a shortage of ways to attack a problem. You can exhaust a lot of precious time, emotional energy and creative capacity discussing, debating and trying to align on the process you’re going to use before you finally get to work doing the work. Wow, that’s a lot of work!. Situations like this tend to create the type of swirl we all hate. And teams who get spun-up in these ways tend focus on just getting to the end of a project because they’re exhausted even before they start. Their patience and passion for pushing, pulling and iterating ideas already a thing of the past. Which is why when presented with this kind of sticky pickle one of my early mentors used to always exclaim, “Pick a direction and stick with it!”

More Marketing P's

That’s kind of the magic behind migreation. We’ve spent a ton of time working to find and fineness brand and business planning frameworks that perform well in cross-functional environments. Does that mean they’re perfect? That’s a claim I’d never make because I firmly believe there’s always room to improve. But what I also believe and know to be true is that if you can rally your teams to work in the similar ways, they’ll get way more work done. They’ll also have more to invest along the way because they won’t be worried about wayfinding.

Teams are way more confident and way more likely to invest in creating exceptional outcomes when they’re not weighed down having to create process. So, here’s a recipe for success that stacks up a few more Marketing P’s onto the pile - if your marketing Playbook includes a Predictable Process for your People that sparks Passion, Performance will follow. Percolate on that!